Exploring Yandex Games: A Digital Playground

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Yandex Games

Introduction to Yandex Games Yandex, known to many as the “Google of Russia,” doesn’t just focus on search engines. Enter Yandex Games – a platform dedicated to game enthusiasts and developers alike. With a myriad of engaging features and monetization options, this platform has piqued the interest of the global gaming community. Let’s deep dive into what makes Yandex Games an exciting stop in the digital realm.

Monetization at its Finest

1. Interstitial Units: Immersive Ads When gamers are deep into their gameplay, what can be more captivating than ads that feel a part of the game? Interstitial units do just that. These ad units flawlessly cover the game’s background, appearing at crucial junctures, like transitioning to a new game level. They might be centered and not occupy the entire screen, but their background seamlessly blends with the game, ensuring the gamer’s attention.

2. The Power of Rewarded Videos: Who doesn’t like rewards? Especially when all you need to do is watch a video! Yandex Games offers “Rewarded videos,” a clever way to keep gamers engaged. These are voluntary video ads that gamers can opt to watch. In return? They get rewards or in-game currency. It’s a classic win-win, ensuring gamers get value and advertisers get eyeballs.

3. Sticky Banners: The Constant Companions Imagine an ad banner that guides your journey through the game. That’s what sticky flags on Yandex Games feel like. While these banners stay on throughout the gameplay, game developers have the flexibility to manage their display using the Yandex Games API. Depending on the device – mobile or desktop – developers can also dictate the banner’s location, ensuring optimal visibility.

Dual Monetization Modes: Catering to All

1. Internal Monetization: The RTB Advantage Internal monetization on Yandex Games leverages the Yandex Advertising Network’s (YAN) robustness. It’s underpinned by real-time bidding (RTB) technology, a dynamic auction model. What’s the outcome? The ability to automatically maximize ad revenue by choosing the best advertising offer. Monetization predominantly focuses on Russian and CIS domains such as yandex.ru Yandex. kz, and others.

2. External Monetization: Going Beyond Boundaries 

While Yandex provides its ad interface for internal Monetization, it’s not limited. Enter external Monetization, which allows game developers to tap into other advertising networks like Google or myTarget. This form is apt for the yandex.com domain, catering to all countries.

Enabling external Monetization is a breeze. Head to the YAN partner interface, find the “Add external ad networks” banner, and voila – external Monetization is at your fingertips!

In Conclusion, Yandex Games and the Future 

With its user-centric features and innovative monetization strategies, Yandex Games showcases the future of digital gaming platforms. As the platform continues to evolve, it’s evident that both gamers and developers have much to look forward to. Whether you’re a developer looking to monetize your game or a player eager for a rewarding experience, Yandex Games promises a realm of opportunities. Happy gaming!


1. What is Yandex Games?

Yandex Games is a digital platform dedicated to gaming enthusiasts and developers. It’s a segment of Yandex, often called the “Google of Russia,” and offers a wide range of engaging games and features.

2. How does the Interstitial Units feature work on Yandex Games?

Interstitial Units are ad segments that cover the game’s background. They appear at strategic points in the game, such as transitioning to a new level. While they may not take up the entire screen, they seamlessly integrate with the game’s background.

3. What are Rewarded Videos on Yandex Games?

Rewarded Videos are optional video ads that gamers can choose to watch. In exchange for viewing these ads, gamers receive rewards or in-game currency.

4. Can I control the display of Sticky Banners in my game?

Yes, game developers have the flexibility to manage the display of sticky banners using the Yandex Games API. They can also decide the banner’s location based on the used device.

5. What is the difference between Internal and External Monetization on Yandex Games?

Internal Monetization leverages the Yandex Advertising Network (YAN) and is based on real-time bidding (RTB) technology. It is mainly for Russian and CIS domains. External Monetization, on the other hand, operates through other advertising networks like Google or myTarget and is suitable for the yandex.com domain, catering to all countries.

6. How can I enable External Monetization for my game?

To enable external Monetization, navigate to the YAN partner interface, find the “Add external ad networks” banner, and follow the instructions provided.

7. Is Yandex Games free for gamers?

While Yandex Games offers many free games, there might be in-game purchases or premium games that incur charges.

8. How does Yandex Games ensure a fair advertising model for developers?

Yandex Games employs real-time bidding (RTB) technology for its Internal Monetization. This dynamic auction model ensures developers maximize ad revenue by automatically selecting the best advertising offer.

9. Which domains support Internal Monetization on Yandex Games?

Internal Monetization primarily focuses on Russian and CIS domains such as yandex.ru yandex.kz, yandex.uz, and yandex.by.

10. Can gamers choose to skip ads on Yandex Games?

While gamers can skip certain ads, features like Rewarded Videos are voluntary. Gamers will receive in-game rewards if they choose to watch a Rewarded Video.


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